WHO IS SERB ?

Serb is the best high end men’s clothing retailer in the Kingdom of Saudi Arabia. We cater to sophisticated men who shop for men’s fashion all over the world. We are a proudly Saudi company with 6 stores in three major cities (Riyadh , Jeddah and Khobar).

We work as hard as we can to make sure that all of our customers have an enjoyable and memorable experience at Serb. We constantly train all of our staff to be up to date with all the latest fashion trends.

Please let us know how we can assist you with any of your clothing needs.

A brief overview

HUGO BOSS

Hugo Boss is the leading creator of sharply tailored menswear. With a commitment to excellence, each piece is constructed using only the finest of fabrics. The luxury label combines state-of-the-art technology and the best fabrics for its tailored suits, sport jackets, and casual wear.

Hugo Boss is now available in all Serb Fashion Stores across the Kingdom of Saudi Arabia in Riyadh, Jeddah and Khobar.

Paul & shark

Paul and Shark is a luxury Italian Sportswear brand. It is a family owned business operating on the outskirts of Milan. They are synonymous with Italian elegance and style. Come discover the new Paul and Shark collection in all Serb Fashion stores in the Kingdom of Saudi Arabia.

Roy Robson

Roy Robson offers a collection of classic and elegant line of men’s wear available exclusively in all Serb Fashion Stores in Riyadh, Jeddah and Khobar. Roy Robson provides you with a wide range of shirts, jackets, formal suits and casual wear. Roy Robson prides themselves for offering the best affordable quality amongst its fashion peers.

OUR SELECTION OF INTERNATIONAL LUXURY FASHION BRANDS WILL SATISFY EVERYONE’S NEEDS.

We guarantee you a memorable experience of shopping in our stores. You will also buy a set of fashionable trendy clothes that will make you look gorgeous. All this will not cost much except a visit to serb.

International Brands

Serb fashion stores offer you international brands like Hugo Boss, Roy Robson, Corneliani, Paul & Shark, Harmont & blaine, Moreschi, and 7 for all mankind. We always thrive to try and deliver a wide selection of fashion trends to cater to everyone’s taste and needs.

QUALITY AND ELEGANCE

Whether you are looking for classic elegance or the latest fashion trends, Serb Fashion will make sure you find what satisfies your taste. We offer tailored suits from Hugo Boss and Roy Robson for work and casual wear for the weekend from Paul & Shark and 7 for all mankind.

ASK OUR FASHION CONSULTANT

When you visit Serb Fashion stores, you can benefit from our fashion consultants. Essentially, your associate acts as your personal shopper, he can show you all of our new arrivals arrange private appointments and help you assembling outfits from which you can choose.

Our Location

Serb Fashion operates six stores in Riyadh, Jeddah and Khobar. You can find the exact locations by visiting our contact us page. We have added a clarifying map to facilitate your search.

Our Stores

OLAYA 1

ADDRESS: Khalidiah

Building, Olaya Street.

(Near the computer market)

LOCALIZER MALL

Address: Thalia Street

AVENUE MALL

Address: King Road

MOSADIAH CENTER

Address: Madinah Road

7th Avenue Center

Address: Corniche Road.