Welcome to Serb

Serb is a chain of fashion stores that sells different international brands. We have three branches in the Kingdome of Saudi Arabia in Riyadh, Jeddah, and Alkhobar. We sell all kinds of clothes one can imagine like formal suits, jackets, T-shirts, and shoes.

A brief overview


The most elegant and well-known brand in the world, Hugo Boss, is now for the first time available in Serb Fashion Stores in the Kingdome of Saudi Arabia. When you wear one of Hugo Brand products, you will be the most distinctive person wherever you go.

Paul and shark

Brand gives you the chance to find your dream outfits. Paul and Shark brand is very famous for many products especially formal suits. Tens of Paul and Shark trendy models and styles are available with different colors in Serb Fashion Stores now.  

Roy Robson

A collection of smart and elegant Roy Robson brand clothes are now available in Serb Fashion Stores. In Roy Robson you can choose among a wide range of shirts, jackets, formal suits and other clothes. Once you wear from its trendy smart pieces, absolutely people will point at you as a powerful and remarkable person.

INTERNATIONAL brands formal suit available in Serb Fashion Store

Our unique collection will satisfy your different vibes and give you glory and elegance.

Paul & Shark - Spring/Summer Collection 2019

We guarantee you a memorable experience of shopping in our stores. You will also buy a set of fashionable trendy clothes that will make you look gorgeous.  All this will not cost much except a visit to serb.

International Brands

In Serb fashion stores, we offer you clothes from different international brands like Hugo Boss, Roy Robson, Cerneliani, Paul & Shark, Harmont & blain, Mreschi, and 7 for all mankind. They offer you different styles and models of jeans, T-shirts, jackets, suits, and shoes with vivid colors and shapes.

Elegant outfits for all

Whether you are a man, a woman, or a child, you can find what satisfies you from our unique collection. You can find formal clothes for work, casual clothes for daily activities, and other spectacular pieces. 

Get our stylists' consult

 When you visit any of our stores, you can benefit from our expert stylists there. They can give you good advice to find what matches your vibes and suits your personality most to make sure that you come up with the most stunning suitable outfit you dream of.

Our Location

You can get a very clear guidance of our location by visiting contact us page. You can visit any of the three Serb fashion stores branches in the Kingdome of Saudi Arabia in Riyadh, Jeddah, and alkhobar easily by looking at the clarifying map.

Our Stores





(Near the computer market)

 Address: Thalia Street
  • (001) 4640789
  • (011) 2174004



Address: King Road 

Address: Madinah Road 
  • (012)6694056


Address: 7th Avenue Center, Corniche Road.

  • (013)889 7865

Take a Closer Look