Hugo-Boss formal gray suit

Roy Robson

Quality tailoring, a modern vision and the highest quality standards. As an international premium menswear, ROY ROBSON has stood for sharp tailoring and a perfect fit. Along with the highest-quality service. From formal wear to smart casual, the ROY ROBSON look represents elegance. Available only in Serb Boutiques across the Kingdom of Saudi Arabia

Who We Are

Serb is the best high-end men’s clothing speciality retailer in Saudi Arabia. We are your source for the world’s best menswear designers including Hugo Boss, Roy Robson, Paul & Shark, Harmont & Blaine, Corneliani, Moreschi, and 7 for all mankind. Our after sale service is fantastic and it includes Complimentary Alterations on all merchandise.

Paul & Shark is a family company based in Varese, a small town on the outskirts of Milan. Paul & Shark is a luxury menswear brand inspired by the sailing world. It is now available in all Serb Fashion Stores: Riyadh, Jeddah, and Khobar.

Hugo Boss

Hugo Boss offers a large selection of elegant and tailored suits and sports jackets to perfect your wardrobe. It complements the look with regular and fitted dress shirts and formal leather shoes or sneakers. Perfect your look with a jacket or a winter coat. Available in all of our Serb boutiques throughout the Kingdom of Saudi Arabia.Saudi Arabia.

Harmont & Blaine

Achieving your dreams is no longer hard. One visit to a branch of Serb Fashion Stores could change your whole life. The charming styles, models, and colors of Harmont and Blaine T-shirts, jackets, jeans, suits, and shoes will let you see your success with your own eyes.


Find the elegance and quality of Moreschi shoes in all Serb Fashion Boutiques in Riyadh, Jeddah and Khobar. Moreschi is made 100% in Italy, and it requires 300 manual steps to create one pair.

Serb Fashion History

It all began in 1977, when Serb’s founders opened their first store in the Kingdom of Saudi Arabia, with an objective to bring high-end men’s fashion to the region. From a modest beginning of a single store in 1977, the Serb network has expanded to 12 branches spanning the entire Kingdom. Serb was successful in bringing together some of the world’s premium brands, and putting them together under the same roof. The brands include the likes of Hugo Boss, Faconnable, Paul & Shark, 7 For all Mankind, Corneliani,, Van Laack and Moreschi etc… Serb’s performance is reflected in a consistent annual sales growth over the last ten years. This success can be attributed to a number of important factors, but the driving force has been our uncompromising and innovative marketing efforts. The introduction of our CRM program was a big success, but from the very first day, our intention was to befriend the customer. By always striving to engage in a more personal relationship with our customers, we can together learn to develop each individual’s unique fashion sense. Our stores are located in the most renowned malls and main streets in the Kingdom which carry some of the most prestigious brands. Our neighbors include the likes of Giorgio Armani, Chanel, Tod’s, Chopard, Louis Vuitton and DKNY, to name but a few. We provide our employees superior training, product knowledge and marketing support to ensure they have the knowledge and incentives to succeed in helping our customers. Serb’s mission is to grow by bringing an unsurpassed selection and quality of merchandise to our clients.


Most frequent questions and answers

SERB is your one stop shop destination for all your men’s fashion needs. We offer the largest selection of classic and casual wear in the market. Please visit any of our 6 branches in Riyadh, Jeddah or Khobar.

7 For All Mankind uses the best denim fabrics, and has the best fits in the jeans world. Seven jeans are found in all Serb Fashion branches across the Kingdom of Saudi Arabia

Corneliani brand produces a gorgeous collection of trendy Suits and sport coats.. It’s stylish and contemporary, which makes it a highly desired brand around the world.  Corneliani is available in select Serb Fashion Boutiques across Saudi arabia.

You can find all of our six branches in Riyadh, Jeddah, or Khobar on our contact us page. We added Google Maps on the page to facilitate the process of finding our Branches. 

Serb fashion stores have an outstanding variety of men’s wear collections from Europe and the US. The brands we carry are  Hugo Boss, Corneliani, 7 for all mankind, Paul & Shark, Roy Robson, Moreschi, Harmont and blaine. 

Contact Us

Address: Khalidiah Building, Olaya
(near the computer market)


Riyadh: 011 464 0789
Jeddah: 012 669 4056
Khobar: 013 889 7865


Working Hours

Monday-Friday: 9:00 – 18:00
Saturday: 11:00 – 17:00
Sunday: Closed